The Jalapeño Blog

After a decade of auditing accounts across every vertical imaginable, these are the patterns that keep showing up. Some of them are costing you thousands a month and you don't even know it.

Your best-performing campaign didn't come from a flash of brilliance. It came from twelve months of accumulated context that no new agency will ever have.

You're not looking for a generalist because it's the right strategy. You're looking for one because the budget says so. Here's what that math actually looks like.

We've managed Meta for DTC brands pulling 7x+ ROAS. Here's the actual campaign structure, creative testing framework, and budget allocation that gets you there.

We run PMax across eComm, SaaS, and lead gen. Here's what the asset group structure, audience signals, and reporting gaps actually look like in practice.

SaaS PPC is a different animal. Long sales cycles, demo vs. trial, attribution nightmares. Here's how to structure $5K/month in Google Ads and actually see pipeline.

The onboarding call was incredible. Three months later, your strategist can't remember your top competitor. This isn't a people problem. It's a systems problem.

Nobody tells you about the 60-day performance dip, the lost conversion data, or the institutional knowledge that walks out the door. Here's the honest math.

In 2016, I left my big-agency career and built a team of senior freelancers instead of hiring employees. A decade in, here's what actually happened.

We've audited hundreds of Google Ads accounts. The same five problems show up almost every single time — and most agencies don't even flag them.