CASE STUDY

How We Crushed Revenue Goals for a B2B POS Brand With Smarter Tracking & Sharper Ads

511%
Lead Growth
56%
CPL Drop
52%
Revenue Per Sale ↑
39%
More Closed Business

A large B2B brand selling POS systems reached out with a hunch: "Our current PPC agency is getting leads... but something feels off." They were right.

After a full Expert PPC Review, we found major gaps in attribution, tracking, and lead quality. So we did what we do best: pulled it apart, rebuilt it smarter, and turned it into a sales machine.

What We Did: Full Google Analytics setup across their portfolio of sites. One source of truth for every conversion and channel. Custom tracking + remarketing tags on each site. CallRail integration with dynamic numbers per channel.

The Results: In the first month, leads grew 511% and CPL dropped 56%. 52% increase in average revenue per sale. 39% increase in total closed business. They didn't need "more spend." They needed smarter strategy and real visibility. We gave them both.

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