CASE STUDY
A nationally recognized DTC food brand came to us with a problem most companies wish they had: massive brand awareness but no paid strategy to capitalize on it. Customers were searching for them by name, and competitors were scooping up that demand. Meanwhile, their non-brand prospecting campaigns were running on autopilot with no real structure — burning budget without a clear path from impression to purchase.
We built a full-funnel Google Ads strategy that captured every ounce of branded demand while building a scalable prospecting engine on top. The key was giving each campaign type a clear job and enough conversion volume for smart bidding to optimize aggressively.
What We Did: Launched a branded Shopping campaign that became the highest-efficiency campaign in the account — 17.3x ROAS at a $5.57 CPA. Built branded search exact match to capture navigational demand at $1.39 per conversion. Deployed PMax for non-brand prospecting with dedicated asset groups and creative refresh cycles. Ran a seasonal Valentine's Day PMax campaign for a limited-time product drop.
The Results: Over $1.1M in tracked revenue across 12,000+ conversions. Branded Shopping alone drove $364K at 17.3x ROAS. PMax non-brand prospecting delivered 2,900+ conversions at 4.1x ROAS on $85K spend — proof that non-brand PMax works at scale when the asset groups are built right. The Valentine's Day campaign pulled 6.6x ROAS on a two-week window. When you've got a brand people love, the strategy is simple: capture the demand, then compound it.