A DTC brand selling rugged work gloves and gear had run Google Ads before — respectable, never spectacular. The account's best full year had closed at a 2.3x return, and eventually the brand paused paid search entirely and went dark for the better part of two years. When they were ready to come back, they came back to us — with one condition: this time it had to actually pay.
What We Did: We relaunched the account from zero on December 1st with a clean, deliberate structure: brand defense to lock down high-intent searches, a competitor conquesting campaign, non-brand search for category demand, a Shopping-only campaign, and Performance Max for feed-driven reach. Instead of flooring the budget on day one, we scaled spend only as conversion signal solidified — from a few hundred dollars in month one to full pace by late spring. Every dollar had to earn the next one.
The Results: Over the first seven months back, the account drove $82.9K in tracked revenue on just $14.1K in ad spend — a 5.9x blended ROAS, more than two and a half times the account's best historical efficiency. Monthly tracked revenue grew 8x, from $2.4K in the relaunch month to $18.8K by month seven, across 562 orders. And that growth held while spend scaled: in the two biggest months, we increased investment more than 7x over the early ramp and the account kept converting at a healthy 4x. That's what a relaunch looks like when the structure is right before the money goes in.