CASE STUDY
When an industrial coating manufacturer asked us about running Meta Ads, most agencies would have talked them out of it. "Meta is for B2C." "Your audience isn't scrolling Instagram." "Stick to trade shows and Google." We didn't say any of that. Because the data told a different story.
Their products had a visual element that most industrial companies don't — dramatic before-and-after transformations that stopped the scroll. We hypothesized that video-first creative showing the product in action would outperform anything they could do with static search ads. We were right.
What We Did: Built a video-first awareness campaign that drove over 415K video views at $0.04 per view — filling the funnel with qualified eyeballs. Launched traffic campaigns that delivered 36,000+ landing page views at $0.28 each. Then layered on conversion campaigns targeting warm audiences to drive purchases at just $14.74 per conversion.
The Results: Account-wide CPC came in at $0.22 — in an industry where $2-5 CPCs are normal. CTR hit 4.6%, nearly 5x the industrial average. Over 81,000 total clicks and 66 direct purchases from Meta alone. The cost per purchase on conversion campaigns was $15 — for industrial products. This case is a reminder: the "right" platform isn't about your industry. It's about where your audience pays attention and whether your creative can earn the click.