CASE STUDY
A company selling security products online came to us with a solid foundation — but bigger goals. They were already doing respectable revenue, but their ad account was bloated, their campaign structure was a mess, and their ROAS had plateaued. They didn't need more spend. They needed someone to rethink the entire approach.
We tore the account down to the studs and rebuilt it with a strategy designed for profitable scale. Full account restructure with clean campaign segmentation. Performance Max integration to capture shopping intent. DSA testing to find high-converting queries they'd been missing. Bid algorithm testing across tROAS and tCPA to find the sweet spot. And a strategic move to cut branded spend where competitors weren't a threat — freeing up budget for growth campaigns that actually moved the needle.
What We Did: Rebuilt campaign architecture from scratch. Launched PMax with optimized product feeds. Tested DSA against manual campaigns. Ran controlled bid strategy experiments. Cut wasteful branded spend while still defending against competitor conquesting.
The Results: In two years, we more than tripled total conversions — from 7,400 to nearly 23,000. Revenue grew 225%, from $3.7M to $12.2M. ROAS improved from 3.03x to 4.42x — a 46% efficiency gain. They didn't just want to grow. They wanted to grow smarter. We made it happen.