We’re nacho average digital marketers.
We’re Jalapeño Digital—a senior-level freelance team running ad strategy for brands that are scaling fast and don’t have time for fluff. Call us your “fractional CMO,” your “growth agency” or the latest buzzword. Just don’t call us traditional.
We lead ad strategy for bold brands. Whether you’re scaling an e-commerce business or need to drive massive lead growth, our team only works with businesses looking for real change and is a real partner in growth.
We’ve worked with everyone from startup disruptors to global brands. We’re small by design, fully remote, and only staffed by experts. Actual award-winning experts, that is. Stevie Awards, Landy Awards, Business Journal Awards, awards from our alma mater – we’ve got ’em all.
No bloated retainers. No junior account managers. No endless meetings. Just results and a team who loves what they do.
WHAT WE DO
We Get Jalapeño Digital.
See what we did there? Ok, ok, we’re done with the puns. On a serious note, just take a look below to see some of the many ways we can help your business thrive.
PAID SEARCH ADS
With a specialty in creating and managing e-comm and lead-gen PPC accounts, our team of experts has more than 20+ years of experience driving paid search results for clients across Google Ads & Microsoft Ads. We also audit existing accounts to uncover areas for improvement and create roadmaps for future success.
→ Google Ads
→ Microsoft Ads
→ Search Ads 360
PAID SOCIAL ADS
Our Paid Social team brings innovative ways for your business to play in the social space, while scaling the actions that matter most to your stakeholders. Driving more leads, more customers and more revenue is easy.
→ Meta Ads (Facebook & Instagram)
→ Pinterest Ads
→ TikTok Ads
→ Linkedin Ads
→ Reddit Ads
→ Snapchat Ads
SEO
Our SEO professionals focus on developing both on-site and off-site content to build rapport for your brand. From link building to cross-screen optimization techniques, technical and competitive audits, our SEO team keeps up with the latest industry shifts ensuring your site is always well prepared.
→ Technical SEO audits and cleanups
→ Competitor SEO audits and learnings
→ Content strategy and optimization
→ On-page SEO, schema, and metadata
→ Light link building and long-term growth
ANALYTICS
Beyond just reporting and spouting out fancy metrics, our Analytics offering is meant to give you amazing insights into your business performance. Using the data in your chosen platforms, our team will zero-in on critical optimizations that will help drive the success of your business forward.
→ GA4 Integrations
→ Media tag placement
→ CRM Integrations (HubSpot, Zoho Pipedrive, GHL & more)
→ Data visualization tools (Domo, Tableau, Looker Studio & more)
DESIGN
From logos to web and print design, as well as full branding – our expert designers will make you something you love. Design doesn’t have to be tough and no, our creative team isn’t stuffy. We can work with you to create something you’re proud of, or wow you with plenty ideas of our own.
→ Branding & Identity
→ Logo Design
→ Digital Ad Creative
→ Web & Email Design
→ Print & Collateral
EMAIL & CONTENT
As Margaret Atwood once said, “A word after a word after a word is power”. And, we want to make your company powerful. Not just in terms of revenue & rankings, but in terms of leadership, information and connection. Yes, brands can be built through writing, as can relationships.
→ Email Marketing Strategy & Copywriting
→ Implementation across Klaviyo, HubSpot and other platforms
→ Blog Writing
→ Whitepaper Development
→ ebook Creation
WHO WE WORK WITH
We’re partners, not vendors—and we only take on clients we’d happily grab a drink with.
If you’re tired of bloated agencies, juggling freelancers, or wasting time managing marketing that isn’t working—welcome. You’re our kind of people.
HOW WE WORK
Pricing That Makes Sense
Pricing depends on scope, strategy and comms. We start with a price-per-channel model, with discounts available the more channels you add. Our fees are never solely based on media spend – which is rarely mutually beneficial, no matter what the big agencies tell ‘ya. Having a set rate allows us to grow together and stay together. Want a quote? Let’s talk!
Senior-Only Team
No junior level talent, ever. Our team is senior-level only – purely by design. As freelancers, each of our team members holds a high-level day job and uses Jalapeño Digital as their outlet to blend strategic thinking & tactical implementation – a gift rarely fostered enough at traditional agencies.
No Long-Term Contracts Required
Our contracts start off with a 3-month minimum commitment,, which for most budgets is enough time for us to really start to see success and deep optimization opportunities with our paid media channels.
Email Preferred
Nothing takes it out of you like a meeting that should have been an email. Our team gets it and excels at quick and concise communication, speaking in laymen’s terms, and making clear recommendations via email. And if you prefer the occasional face time, we promise to make it meaningful.
Need Help Scaling Your Business?
TESTIMONIALS
WE’RE THE HOTTEST DIGITAL MARKETERS
Don’t take our word for it – here’s what our clients say:
“Working with Jen and her team is rewarding on so many levels. All of our KPIs continue to surpass expectations and because of the influx in leads, we have had to completely transform our sales department. We are so thrilled with Jalapeño Digital. Working with any other agency team is off the table permanently.”
Jason
RapidPOS
“Jalapeño Digital has been a partner of ours for many years and they’re an integral part of our team. I know I can always rely on them to be at the top of their game, communicate transparently, and most importantly… produce great results for our clients!”
Chris
Agency Partner
“When it was time to setup a new company, we knew exactly where to go. We hired Jalapeño Digital for a full branding package and damn are we glad we did. From the company name, to the logo, to the business cards, street signs and web design – we were blown away. With so many great options, it was hard to choose.”
Ricky
SunStorm Construction
SOME OF
Our Awesome Clients
CASE STUDY
How We Crushed Revenue Goals for a B2B POS Brand With Smarter Tracking & Sharper Ads
In late 2016, a B2B brand selling POS systems reached out with a hunch: “Our current PPC agency is getting leads… but something feels off.” They were right.
After a full Expert PPC Review, we found major gaps in attribution, tracking, and lead quality. So we did what we do best: pulled it apart, rebuilt it smarter, and turned it into a sales machine.
What We Did:
→ Full Google Analytics setup across their portfolio of sites.
→ One source of truth for every conversion and channel.
→ Custom tracking + remarketing tags on each site.
→ We tracked paid, organic, and everything in between.
→ CallRail integration with dynamic numbers per channel.
→ Call listening + channel-specific performance = no lead left untracked.
The Results:
In the first month, leads grew 511% and CPL dropped 56%.
52% increase in average revenue per sale.
Not just more leads—better, higher-value ones.
39% increase in total closed business.
With better data came better decisions—and bigger wins.
They didn’t need “more spend.” They needed smarter strategy and real visibility. We gave them both.
Tired of wondering what your PPC agency is actually doing?
We’ll show you the numbers that matter—and move them in the right direction.
Already have an ad account and just looking for some expert advice? We can help.
CASE STUDY
From Scrappy to Scalable: How We Turned a Financial Services Startup Into a Multi-Million Dollar Machine
Back in 2015, the founder of a B2C financial services company came to us with a simple ask: “We need more sales. Fast.” Challenge accepted.
After digging into their funnel, we found the biggest opportunity wasn’t just in ads—it was in how those ads connected to their sales engine. So we got to work.
What We Did:
→ Rebuilt their landing pages from the ground up.
→ Designed to convert. Fast-loading. Fully mobile-optimized.
→ Integrated everything with their CRM.
→ No leads left behind. Every click, tracked and followed up.
→ Layered in call tracking & full analytics tagging.
→ Launched PPC campaigns across Google Ads & Microsoft Ads.
→ Clear data on what worked and what didn’t. No guesswork.
→ Targeted. Scalable. Built to drive high-intent leads, not just traffic.
The Results:
Scaled revenue from low 6 figures to multi-millions in one year.
Sales to agent ratio increased from 29 to 77 per month.
Reduced cost per deal from $357 to $121.
Increased conversion rate from 8% → 27%.
Massively improved lead quality, fueling a more efficient, higher-performing sales team.
This wasn’t just a win—it was a full-blown business transformation.
Want results like that? We’ll help you go from “some sales” to “holy sh*t, we need more reps.”
CASE STUDY
How We Scaled ROAS & Revenue for a Security eComm Brand—Fast: 4.4x ROAS and $30M in Sales
In early 2020, a company selling security products online for commercial and residential properties came to us with a solid foundation—but bigger goals. Their campaigns were profitable, but they wanted scale. Efficiency. Smarter strategy. We gave them all three. We took over their Google Ads account, pulled it apart, rebuilt it smarter, and turned it into a scalable revenue engine.
What We Did:
→ Full account restructure for smarter segmentation and spend allocation
→ Custom integration plan to plug their product feed into PMax campaigns for hyper-relevant creative and copy
→ Aggressive testing across Dynamic Search Ads and non-brand category campaigns
→ Bid algorithm testing across campaign types (Target ROAS, Max Conversions, etc.)
→ Strategic cuts in brand campaign spend—while still beating competitors on branded terms
→ Smart seasonal promos to spike CTR and CVR on key sales days
→ Maps to help us understand, segment and optimize campaigns by product categories with the highest profit margins
→ Settings experiments across multiple variables
→ Advanced audience layering strategies to understand new buyers vs. loyalists
The Results:
Over the course of our partnership, we didn’t just maintain profitability on Google Ads —we grew it year after year.
From 2022 to 2024, we more than tripled total conversions while keeping ROAS consistently strong, even as spend scaled significantly.
Revenue grew by over 225%, with tracked conversion value jumping from $3.7M in 2022 to over $12.2M in 2024.
ROAS improved from 3.03x in 2023 to 4.42x in 2025, a 46% increase in efficiency
Tracked revenue grew from $3.7M in 2022 to $12.2M in 2024 while conversion volume jumped from 7,400 in 2022 to nearly 23,000 in 2024
In 2025, we’re only halfway through the year—and it’s already pacing to be the client’s highest-performing year yet.
They didn’t just want to grow. They wanted to grow smarter—and profitably. We made it happen.
Are you an ad agency in need of scalable support? Our team can help!
OUR SUCCESS IN NUMBERS
Whether you’re trying to reach one of the 2.4 billion online shoppers, or you’re one of the 61% of marketers whose top challenge is generating leads & e-commerce sales – a successful team awaits you.
0+
YEARS IN BUSINESS
1+
HAPPY CLIENTS
0+
Award-Winning Experts
$100,000,000+
REVENUE DRIVEN
LET’S TALK.
Let us know what you need help with and we’ll get back to you within 24 hours. Confirming that you like tacos typically provides a faster response.